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Project Overview.

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Project Overview.

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Project Overview.

Year

/ 2021

Year

/ 2021

Industry

SaaS Product Design

Industry

SaaS Product Design

Scope of work

/ SaaS Design / Product Strategy

Scope of work

/ SaaS Design / Product Strategy

Timeline

Q2 Delivery

Timeline

Q2 Delivery

Year

/ 2021

Industry

SaaS Product Design

Scope of work

/ SaaS Design / Product Strategy

Timeline

Q2 Delivery

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The Challenge.

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The Challenge.

Softify aimed to develop a unified design system to bring consistency to its diverse suite of software products.Softify aimed to develop a unified design system to bring consistency to its diverse suite of software products.
Softify aimed to develop a unified design system to bring consistency to its diverse suite of software products.Softify aimed to develop a unified design system to bring consistency to its diverse suite of software products.
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The Challenge.

Softify aimed to develop a unified design system to bring consistency to its diverse suite of software products.Softify aimed to develop a unified design system to bring consistency to its diverse suite of software products.
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Our Approach.

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Our Approach.

How the Situation Was Carefully Handled

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Our Approach.

How the Situation Was Carefully Handled

1

Initial Phase

User Research & Personas

We collect insights through interviews, surveys, and testing to build accurate personas that reflect real behaviors, motivating design decisions rooted in empathy and genuine user needs.

2

Second Phase

Journey Mapping & Flow

We map user journeys and interaction pathways to uncover friction points, optimize navigation, and design seamless flows that guide users naturally toward goals with clarity and minimal effort.

3

Third Phase

Interactive Prototyping

We design dynamic prototypes that simulate real interactions, allowing teams to test ideas, validate flows, and refine details quickly while minimizing rework during development stages and success.

4

Final Phase

Usability Testing & Refinement

We test real user interactions to identify challenges, improve navigation, optimize flows, and refine usability details that enhance accessibility and drive overall satisfaction for every user.

1

Initial Phase

User Research & Personas

We collect insights through interviews, surveys, and testing to build accurate personas that reflect real behaviors, motivating design decisions rooted in empathy and genuine user needs.

1

Initial Phase

User Research & Personas

We collect insights through interviews, surveys, and testing to build accurate personas that reflect real behaviors, motivating design decisions rooted in empathy and genuine user needs.

2

Second Phase

Journey Mapping & Flow

We map user journeys and interaction pathways to uncover friction points, optimize navigation, and design seamless flows that guide users naturally toward goals with clarity and minimal effort.

2

Second Phase

Journey Mapping & Flow

We map user journeys and interaction pathways to uncover friction points, optimize navigation, and design seamless flows that guide users naturally toward goals with clarity and minimal effort.

3

Third Phase

Interactive Prototyping

We design dynamic prototypes that simulate real interactions, allowing teams to test ideas, validate flows, and refine details quickly while minimizing rework during development stages and success.

3

Third Phase

Interactive Prototyping

We design dynamic prototypes that simulate real interactions, allowing teams to test ideas, validate flows, and refine details quickly while minimizing rework during development stages and success.

4

Final Phase

Usability Testing & Refinement

We test real user interactions to identify challenges, improve navigation, optimize flows, and refine usability details that enhance accessibility and drive overall satisfaction for every user.

4

Final Phase

Usability Testing & Refinement

We test real user interactions to identify challenges, improve navigation, optimize flows, and refine usability details that enhance accessibility and drive overall satisfaction for every user.

1

Initial Phase

User Research & Personas

We collect insights through interviews, surveys, and testing to build accurate personas that reflect real behaviors, motivating design decisions rooted in empathy and genuine user needs.

2

Second Phase

Journey Mapping & Flow

We map user journeys and interaction pathways to uncover friction points, optimize navigation, and design seamless flows that guide users naturally toward goals with clarity and minimal effort.

3

Third Phase

Interactive Prototyping

We design dynamic prototypes that simulate real interactions, allowing teams to test ideas, validate flows, and refine details quickly while minimizing rework during development stages and success.

4

Final Phase

Usability Testing & Refinement

We test real user interactions to identify challenges, improve navigation, optimize flows, and refine usability details that enhance accessibility and drive overall satisfaction for every user.

1

Initial Phase

User Research & Personas

We collect insights through interviews, surveys, and testing to build accurate personas that reflect real behaviors, motivating design decisions rooted in empathy and genuine user needs.

2

Second Phase

Journey Mapping & Flow

We map user journeys and interaction pathways to uncover friction points, optimize navigation, and design seamless flows that guide users naturally toward goals with clarity and minimal effort.

3

Third Phase

Interactive Prototyping

We design dynamic prototypes that simulate real interactions, allowing teams to test ideas, validate flows, and refine details quickly while minimizing rework during development stages and success.

4

Final Phase

Usability Testing & Refinement

We test real user interactions to identify challenges, improve navigation, optimize flows, and refine usability details that enhance accessibility and drive overall satisfaction for every user.

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The Final Results.

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The Final Results.

Experience and Results That Speak

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The Final Results.

Experience and Results That Speak

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Stronger Brand

Site-wide optimizations led to a 22% increase in overall conversion rate.

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Stronger Brand

Site-wide optimizations led to a 22% increase in overall conversion rate.

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Increased Market

The e-commerce functionality launch generated $1M in online revenue

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Increased Market

The e-commerce functionality launch generated $1M in online revenue

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Improved Brand Sentiment

The loyalty program introduced with the new platform achieved a 95% customer retention rate.

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Improved Brand Sentiment

The loyalty program introduced with the new platform achieved a 95% customer retention rate.

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Higher Social Media Engagement

Expansion into two new European markets was successfully facilitated by the localized web experience.

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0%

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Higher Social Media Engagement

Expansion into two new European markets was successfully facilitated by the localized web experience.

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0%

0%

Stronger Brand

Site-wide optimizations led to a 22% increase in overall conversion rate.

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0%

0%

Increased Market

The e-commerce functionality launch generated $1M in online revenue

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0X

0X

Improved Brand Sentiment

The loyalty program introduced with the new platform achieved a 95% customer retention rate.

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0%

0%

Higher Social Media Engagement

Expansion into two new European markets was successfully facilitated by the localized web experience.

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Client Testimonials.

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Client Testimonials.

Trusted by Leading Businesses Worldwide

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Client Testimonials.

Trusted by Leading Businesses Worldwide

Steve Rhoades

Founder & Creative Director

“From concept to completion, Story Pixel Studio made the process seamless and impactful”“From concept to completion, Story Pixel Studio made the process seamless and impactful”

Steve Rhoades

Founder & Creative Director

“From concept to completion, Story Pixel Studio made the process seamless and impactful”“From concept to completion, Story Pixel Studio made the process seamless and impactful”

Steve Rhoades

Founder & Creative Director

“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”

Steve Rhoades

Founder & Creative Director

“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”

Steve Rhoades

Founder & Creative Director

“From start to finish, the team delivered a seamless and impactful user experience”“From start to finish, the team delivered a seamless and impactful user experience”

Steve Rhoades

Founder & Creative Director

“From start to finish, the team delivered a seamless and impactful user experience”“From start to finish, the team delivered a seamless and impactful user experience”

Collaborate With Us!

We’d love to hear from you—whether starting a project, seeking design help, or saying hello.

Collaborate With Us!

We’d love to hear from you—whether starting a project, seeking design help, or saying hello.

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Need Quick Chat?

Get in touch with our team today to get your solution fast

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Need Quick Chat?

Get in touch with our team today to get your solution fast

Litte Image
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Litte Image

Need Quick Chat?

Get in touch with our team today to get your solution fast

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