Project Overview
Project Overview
Project Overview
Year
2025
Industry
SaaS Product Design
Scope of work
/ SaaS Design / Product Strategy
Timeline
Q2 Delivery
Year
2025
Industry
SaaS Product Design
Scope of work
/ SaaS Design / Product Strategy
Timeline
Q2 Delivery
Year
2025
Industry
SaaS Product Design
Scope of work
/ SaaS Design / Product Strategy
Timeline
Q2 Delivery
The Challenge
Softify aimed to develop a unified design system to bring consistency and efficiency to its diverse suite of software products.
The Challenge
Softify aimed to develop a unified design system to bring consistency and efficiency to its diverse suite of software products.
The Challenge
Softify aimed to develop a unified design system to bring consistency and efficiency to its diverse suite of software products.
Our Approach
How we handled the situation
Our Approach
How we handled the situation
Our Approach
How we handled the situation
1
Initial Phase
User Research & Personas
We developed detailed user personas based on real demographic and psychographic data, ensuring the design would resonate with and meet the needs of the target audience.
1
Initial Phase
User Research & Personas
We developed detailed user personas based on real demographic and psychographic data, ensuring the design would resonate with and meet the needs of the target audience.
1
Initial Phase
User Research & Personas
We developed detailed user personas based on real demographic and psychographic data, ensuring the design would resonate with and meet the needs of the target audience.
2
Second Phase
Journey Mapping & Flow
We mapped the entire user journey from initial contact to final conversion, identifying key moments of friction and opportunities to enhance the overall experience.
2
Second Phase
Journey Mapping & Flow
We mapped the entire user journey from initial contact to final conversion, identifying key moments of friction and opportunities to enhance the overall experience.
2
Second Phase
Journey Mapping & Flow
We mapped the entire user journey from initial contact to final conversion, identifying key moments of friction and opportunities to enhance the overall experience.
3
Third Phase
Interactive Prototyping
We built a high-fidelity, clickable prototype that simulated the final product, allowing us to test and validate complex user interactions and workflows.
3
Third Phase
Interactive Prototyping
We built a high-fidelity, clickable prototype that simulated the final product, allowing us to test and validate complex user interactions and workflows.
3
Third Phase
Interactive Prototyping
We built a high-fidelity, clickable prototype that simulated the final product, allowing us to test and validate complex user interactions and workflows.
4
Final Phase
Usability Testing & Refinement
We conducted moderated usability testing sessions, observing real users to gather qualitative feedback and make iterative refinements to the interface.
4
Final Phase
Usability Testing & Refinement
We conducted moderated usability testing sessions, observing real users to gather qualitative feedback and make iterative refinements to the interface.
4
Final Phase
Usability Testing & Refinement
We conducted moderated usability testing sessions, observing real users to gather qualitative feedback and make iterative refinements to the interface.
The Final Results
Success in Numbers & Experience
The Final Results
Success in Numbers & Experience
The Final Results
Success in Numbers & Experience
0%
0%
Stronger Brand Recognition
Site-wide optimizations led to a 22% increase in overall conversion rate.
0%
0%
Increased Market Share
The e-commerce functionality launch generated $1M in online revenue within the first year.
0X
0X
Improved Brand Sentiment
The loyalty program introduced with the new platform achieved a 95% customer retention rate.
0%
0%
Higher Social Media Engagement
Expansion into two new European markets was successfully facilitated by the localized web experience.
0%
0%
Stronger Brand Recognition
Site-wide optimizations led to a 22% increase in overall conversion rate.
0%
0%
Increased Market Share
The e-commerce functionality launch generated $1M in online revenue within the first year.
0X
0X
Improved Brand Sentiment
The loyalty program introduced with the new platform achieved a 95% customer retention rate.
0%
0%
Higher Social Media Engagement
Expansion into two new European markets was successfully facilitated by the localized web experience.
0%
0%
Stronger Brand Recognition
Site-wide optimizations led to a 22% increase in overall conversion rate.
0%
0%
Increased Market Share
The e-commerce functionality launch generated $1M in online revenue within the first year.
0X
0X
Improved Brand Sentiment
The loyalty program introduced with the new platform achieved a 95% customer retention rate.
0%
0%
Higher Social Media Engagement
Expansion into two new European markets was successfully facilitated by the localized web experience.
Client Testimonials
Client Testimonials
Trusted by Businesses Worldwide
Client Testimonials
Trusted by Businesses Worldwide
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Paul Simmons
Senior Project Manager
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Gary Mitchell
Lead Software Engineer
“From start to finish, the team delivered a seamless and impactful user experience”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Paul Simmons
Senior Project Manager
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Gary Mitchell
Lead Software Engineer
“From start to finish, the team delivered a seamless and impactful user experience”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Paul Simmons
Senior Project Manager
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Gary Mitchell
Lead Software Engineer
“From start to finish, the team delivered a seamless and impactful user experience”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Paul Simmons
Senior Project Manager
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Gary Mitchell
Lead Software Engineer
“From start to finish, the team delivered a seamless and impactful user experience”
Gary Mitchell
Senior Project Manager
“From start to finish, the team delivered a seamless and impactful user experience”
Paul Simmons
Lead Software Engineer
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Gary Mitchell
Senior Project Manager
“From start to finish, the team delivered a seamless and impactful user experience”
Paul Simmons
Lead Software Engineer
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Gary Mitchell
Senior Project Manager
“From start to finish, the team delivered a seamless and impactful user experience”
Paul Simmons
Lead Software Engineer
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Gary Mitchell
Senior Project Manager
“From start to finish, the team delivered a seamless and impactful user experience”
Paul Simmons
Lead Software Engineer
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Steve Rhoades
Founder & Creative Director
“From concept to completion, Story Pixel Studio made the process seamless and impactful”
Steve Rhoades
Founder & Creative Director
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Steve Rhoades
Founder & Creative Director
“Working with Story Pixel Studio was effortless — every step felt inspired and purposeful”
Steve Rhoades
Founder & Creative Director
“From start to finish, the team delivered a seamless and impactful user experience”
Steve Rhoades
Founder & Creative Director
“From start to finish, the team delivered a seamless and impactful user experience”
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